Work
Get an inside peek into the featured projects that have brought me joy and success over my career.
Learn how my UX teams in the cart and checkout, account, and loyalty spaces elevated billions of dollars in sales.
Learn how we took Burberry’s traditional home tab into a bespoke shopping experience tailored with personalized styled outfits and looks, events, private shopping invitations, and more.
Learn how we added intricate personalization and enhanced product search to Madewell’s online shopping experience.
Learn how we established a new in-app feature for users to simulate what crocs would look like IRL with just a few taps.
Learn how I implemented the company’s first full design system, style library, component library, and tokens.
Learn how we reduced over-use of shopping interruptions by implementing new “levels of disruption” tiers for in-app notifications.
See how I created the brand, website, social media, and merch designs for Ecos, a music and arts festival I co-created for the local arts community.
Brands & Projects
All of the awesome projects and brands I’ve worked with over the years
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